Making the new Darya Collection

The new Darya collection is all about getting back to what inspires and grounds me in my craft. For my senior show more than 10 year ago I built a table that held water and sand and displayed my designs that were inspired by the ocean. On a road trip last summer up to Morro Bay I wandered in to a shell shop and immediately knew that I needed to revisit the casting from life thread that got me so excited about doing my own casting back in college. 

I had been flipping through Ernst Haeckel's Art Forms in Nature book over and over and just knew I wanted to create my own ocean inspired line again. 

I'm planning to revive a few of my old designs to compliment the new pieces and I'll be adding rings and bracelets in over the next few months. 

The ocean has always been a source of inspiration for me and by casting these pieces in silver I hope that when you wear them them will give you the sense of calm and happiness that the sun, sand and ocean bring to me. 

These pictures show a little of the process that went in to creating the new designs. I would love to know what you think of the new work. 

And if you like seeing the behind the scenes pictures, click over and follow me on Instagram. 

"The ocean stirs the heart, inspires the imagination and brings eternal joy to the soul." -Wyland

Be bold. Live Beautifully.

-Amanda

Holiday trunk shows this weekend. Come shop with my friends and I!

If you live in LA and have some jewelry lovers on your list be sure to come out and shop with my jewelry friends and I this weekend.

Saturday is a westside address(my house so please email me for the address) and Sunday is at Co-op 28 Handmade in Los Feliz!

I've been selected as a Style Finalist for the Martha Stewart American Made Awards!!

My company Amanda K Lockrow has been named a finalist in the Style category for the Martha Stewart American Made awards and really couldn't be more excited!! Voting starts September 21st for the Audience Choice winner, so I'll be reaching out to you all to cast your vote for me. Until then if you can click over to my profile and I'd love if you'd share my profile with your Facebook or Twitter friends. I'll need everyone's support to have a chance to win this and I just want to thank you for all of your support!

Be bold. Live Beautifully.

-Amanda

Birthday Etsy Sale! Get some awesome new jewelry with this discount code.

Sometimes I like to run birthday sales. Since I just got back from a fantastic birthday road trip up the absolutely magical California coast, I figured now was a good time to post up a birthday sale. Use the code "birthday" at checkout and you'll get 33% off your purchase in my Etsy shop. But don't procrastinate because the sale ends Thursday at midnight.
If you pick something out I'd love to see it over on Instagram, just share with the hashtag #AKLinstasale.

Happy shopping, I'll just be over here daydreaming about these views while I work in my studio this week.

Be bold. Live Beautifully.

-Amanda

Getting ready for the California Gift Show

It's going to be a busy week in the studio as we finish last minute prep on our samples for the California Gift Show. Shirley DeMarco will be showing our line in the Handmade section booths 2803-2809. If you can't make the show but would like to see the collection please email us to make an appointment.

Be bold. Live Beautifully.

-Amanda

Mother's Day Trunk Show May 9 in Los Feliz

I'll be popping up at Co-op 28 Handmade in Los Feliz for a Mother's Day trunk show along with All Souls Mercantile Saturday May 9. We'll be there from 12-5pm and along with home goods, bags and jewelry we'll have some drinks and snacks to share while you shop.

Be bold. Live Beautifully.

-Amanda

Spring trunk show April 18th in Culver City

Birthstone jewelry: Aquamarine

Aquamarine has always been one of my favorite stones to work with because of its subtle beauty. It's a perfect stone for spring and is also the birthstone for March. Aquamarine is a stone for courage and inner peace it is also said to be attuned to the sea and helps protect travelers and sailors while at sea.

Be bold. Live Beautifully.

-Amanda

All you need is love and maybe some awesome jewelry too.

Please join Solstice Ltd, Padua Farms, and Amanda K Lockrow for a Valentine's Day shopping event at Co-op 28.

We'll have lots of jewelry, candles, and bath and body products that are sure to help make that special someone's day extra fantastic. Plus we'll have some drinks and treats to share with you while you shop.
The address is 1728 N Vermont Ave in Los Feliz.

I hope to see you there!

Be bold. Live Beautifully.

-Amanda

arrows, rubies and golden nuggets, I'm so in love!

I've been designing lots of new pieces for the upcoming California Gift Show and Pool Trade Show.  I don't have everything up online yet but these are just a few of my favorites. I think the arrows, nuggets and rubies are such sweet gifts for Valentine's Day. I'd love to work with you to pick out something special for that special love in your life or even for yourself. Email me anytime at info@amandaklockrowjewelry.com with questions, custom requests, or just to say hello.

print from Studio Mela

This quote is a simple reminder and it ties in with Valentine's Day perfectly. I have quite a few of Studio Mela's prints up in my studio to help remind me to dream, be creative, and think positive every day. I think you can't go wrong if you love more & worry less. Happy Saturday lovelies.

Be bold. Live Beautifully.

-Amanda

#ShopHandmade never looked so pretty

Saturday I popped up for our Annual Holiday Trunk Show in Culver City with some of my favorite Los Angeles designers. I did snap a few pictures of all the gorgeous pieces before everyone arrived, but had such a great turnout that I didn't have a chance to take any more pictures! Thank you so much to everyone who came out and shopped with us, we all felt so much love and support for our work. I had so much fun helping everyone pick out the perfect gift for their friends and family, and of course a few for themselves.

Here are some pictures from the event. Just click on the links to see more of everyone's amazing work.

 Morgan Patricia Designs- I didn't get a chance to take a picture of her nautical and nature inspired jewelry so I grabbed this picture from her Facebook. She has these new elements charms that are calling my name.

 Androgyny Designs- her fractured collection is gorgeous! I picked out a new ear cuff for myself.

I also grabbed this picture off her site because I didn't get one. 

My display was filled with lots of new stacking rings and statement rings that were a hit at the show.

Corinne Simon's jewelry was so beautiful. I'm personally coveting an opal bracelet and the cherry blossom stud earring from her collection.

Communion by Joy Smith's jewelry just feels like magic and happiness to me. Her enlightened warrior ring is my current favorite.

Life Aromatherapy had all her amazing smelling products including chakra sprays, perfumes, candles, lotions and oils.

I have a growing collection of her chakra sprays. 

Madeline Chadwick's bags are always a hit at the show and she had lots of gorgeous new colors and styles.

Every time I do a show with these ladies I find new things to love, so if you are still doing some of your Christmas shopping definitely check out their shops and mine and find something special for everyone on your list. 

Be bold. Live Beautifully.

-Amanda

Art, Jewelry, Music, Food and Fun next Sunday at the Brentwood Art Festival!

I'll be busy in the studio all week finishing up lots of jewelry for the Brentwood Art Festival on San Vicente Blvd in Brentwood next Sunday from 10am-6pm. There will be lots of great art, music, and food to keep you entertained. I'll be in booth 3058 so if you make it out be sure to stop by and say hello. 

Be bold. Live Beautifully.

-Amanda

Summer sale event up on Etsy.

I'm getting ready to launch some new designs next month so I'm discontinuing my original Tailored Collection. I still have some stock left, so if you have had your eye on something don't wait, pop over to Etsy and see what you can get for 40% off!

West Elm Summer Social this Friday

Fresh look for marketing & packaging materials.

If you follow me on Instagram @amandaklockrow you've probably already seen this picture and many more of everything I have been working on lately. However since I am so completely smitten with everything in this picture I thought it was worth sharing here on my blog as well.

My site also has a fantastic updated look to go along with all you see in this picture. There are still some changes being made to my new site over the next week, but if you get a chance pop over and let me know what you think about the design.

I am so thankful to my talented friends for all of their help pitching in to make this new branding design all possible!
Here's a quick rundown of their sites, in case you are curious.

*I  worked with three amazing photographers to get all of the beautiful images you see on my website.
Misha Ashton-Moore
Michael Kelley Photography
Porterness Photography

*The new site was made by WebLynx Design Studio.

*Lastly the graphic design work was all done by SheSheBeBe.

I would love to hear what you think of my redesign for Amanda K Lockrow.

Be bold. Live Beautifully.
-Amanda

Cuteness to keep me sane while taking care of business.

picture from awesomelycute

I've been working diligently on lots of the less glamorous tasks of running my business lately. Luckily, while I was updating my Pinterest jewelry boards I came across this image and others to distract me.

Some of the things I've been up to that keep me on the computer for hours and hours are sending out marketing materials to new and existing stores, updating my Etsy shop with a few new pieces, updating my site and finally applying for grants!

I'm hoping to get in some much needed time at the bench by the end of the week. But in the mean time I'm keeping myself sane and balanced by going to yoga and riding my bike at the beach. Of course if all else fails I can find a cute distraction like this online.

Have a lovely day!

xoxo Amanda

Friday Morning Musings

I haven't posted on my blog in months, I really have every intention of blogging more regularly. I even think to myself I should blog about this but then I get busy working on new designs and filling orders, and I forget. I've been using my facebook fan page to do a few quick updates. For some reason I feel like I have to plan out what I am going to say if I post it here. But over on facebook I don't have the same hang ups. On the subject of facebook have you seen the new Social Network movie? I think I am going to go see it tonight.

Here are a few pictures of what I have been up to. I have been trying to get out around LA a lot more recently and really enjoy the city I live in. I've gone on hikes and walks, biked to the beach, gone to some festivals, checked out new restaurants, art openings, and some music. There really is so much to do when you live in a city, I feel like I should take advantage of it more. Who knows in a few years I could be living in the middle of nowhere, because although I do love the city I also love the country.